Entering a New Market – Research & Marketing Strategy

Your most powerful advantage: knowing the market before you enter.

This course gives you the essential tools to build your entry strategy and market with confidence.

✅ What You’ll Learn:

• How to run a basic market analysis for a new country
• Understanding consumer behaviours and local expectations
• Competitor audits and white space mapping
• How to find the right local partners, influencers, and channels
• Key marketing differences across cultures
• Building a soft entry campaign before going full scale
• What not to do: common brand entry mistakes

👤 Who It’s For:

• Founders, marketing leads, and growth teams
• Brands entering their first or second international market
• SMEs looking to differentiate in competitive regions

🎓 Format & Support:

• 10 video lessons packed with frameworks and strategy tools
• Downloadable worksheets, research templates, and examples
• Real cases from boutique and premium brands
• Includes one 1:1 marketing strategy call with our team